About our founder
I'm DJ Kolapudi, founder at NOD. For 15+ years I've worked both sides of growth marketing — designing measurement and analytics strategies for 100+ Fortune 500 brands, then running the operations inside their teams to make those strategies deliver.
Too often a strategy looks great in a presentation and then nothing changes. NOD develops your strategy and builds the measurement, data, and decision systems that turn it into day-to-day momentum.
Track record
Industries
Almost every company NOD works with has a strategy on paper. Far fewer have a working one — a plan that drives day-to-day decisions, not just quarterly reviews.
A strategy in a slide deck doesn't change anything on its own. It only works when it's built into how your team operates: the tools they use, the numbers they track, and how decisions get made.
NOD builds that operating layer. We take the strategy that already exists (or clarify it with you), then build the measurement, data, and decision cadence that makes it actually drive the business.
Senior judgment, built into how your team actually operates.
You work directly with me — someone who's led global analytics and measurement practices for 100+ Fortune 500 brands. The person who designs the strategy is the person in the room making it work, not a junior team you never met in the pitch.
I don't hand over a deck and walk away. I build the strategy into the tools, data, and decisions your team already uses, so it drives the business every day — not just in the quarterly review.
Every decision ties back to a number that matters. That discipline has driven hundreds of millions in revenue and cost savings across my career, and it's exactly how we'll judge the work together.
Mix rebalanced; growth restarted with defensible attribution.
Won and retained new client business off the same playbook.
NOD identified the growth, built the work to capture it, and kept evolving with us.
Managing Partner, growth agency
Measurement debt cleared; CFO sign-off restored.
Frameworks for making better growth decisions — not a marketing feed.
Next step
Thirty minutes. No pitch. We'll figure out whether NOD is the right fit by the end of the call.
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